Project Of The Week: M A D E – Custom Shoes For The Modern Man

M A D E – Tech x Bespoke


This campaign is exactly what I love about Kickstarter. It is new, innovative, something that would have never in a million years crossed my mind, completely out of the box, and I want it! So what is it? I’ll let them tell you in their own words.

M A D E is the world’s first online bespoke shoe company that combines traditional craftsmanship with innovative technology. We’re bringing bespoke to the digital age by offering a smartphone 3D foot scanner app, taking orders online, and delivering our shoes to your doorstep.

That’s right they want you to take pictures of your feet so they can make you a custom fitting pair of shoes. No multiple appointment, no back of the shoe digging into your heel, or pinched toes, the perfect shoe.

This great idea for mainstreaming custom made shoes is only one of the things that makes their campaign my project of the week. Here is a quick list of what this project has going for it.

1. Good Video


  • Though the audio in the very beginning is a bit off, its all up hill from there. The video does a good job at informing the viewer about the story behind the product, where the makers started and where they are in the process.
  • It also shows you how the technology works and gives examples as to how you as the consumer would use this technology.
  • And it really communicates the quality of their product.
  • With good visuals, directing, voice over, script, and soundtrack. This video accomplished all of its goals

2. Their Shoes Actually Look Good!


  • I think the guys behind this took a lesson from Tesla Motors and Apple. Just because it’s functional doesn’t mean it shouldn’t look awesome!



  • For just starting up they have a good set of colors and shapes your shoes can some in. All while still keeping the shoe looking sleek and professional


I am officially calling this the Tesla Motors of shoes. It’s innovative, customizable, practical, quality, and looks fantastic. They currently have $18,331 pledged of $30,000 goal with 24 days to go. I have no doubt they will reach full funding within that time.

If you want to check out their project here’s the link for you:

That’s all for today. Best of luck MADE I look forward to whatching their campaign grow. If you have any questions or comments your always welcome to put them in comment section.Until next time, Im Zack Applewhite with Betta Games, Have a Magical Day!





The $1 Poem Project

Recently 17 amazing people backed my project. The project known as The $1 Poem Project. I’ve kept myself from talking about it too much on this blog but now that the campaign is over I think it’s an appropriate time. So here are a few things about the project including what it is, its goal, what I learned from it, etc.

What is/was the $1 Poem Project?

The idea of $1 Poem Project is very simple. You give me $1 and a topic of your choosing. I then write a poem about that topic, and mail it to the address of your choosing. Simple as that. And backers can pay extra for extra stuff like making it a haiku or having it signed…..That’s it.

What was the point?

There were a few reasons I wanted to do this campaign.

  1. Simply I like writing poetry. I’ve been doing it for a little while and thought this would be a fun challenge.
  2. I needed more inspiration. And I can say after only working on two of the poems this goal has been achieved. My inspiration for more poetry has sky rocketed since getting the topics.
  3. I wanted some experience on Kickstarter. The project was run by “Betta Games”, this is my company name, although not officially a company. The main goal for Betta Games is to make it a tabletop game design and production company. Me and a few partners are currently working on these games, but are a year or two from being Kickstarter ready. In the mean time we wanted to really be involved and get to know Kickstarter, and the $1 Poem Project has been a great way of doing that.

What I’ve learned so far.

  1. People are awesome. On top of great poem topics I’ve received a lot of enthusiasm and encouragement from people all over the world.
  2. A lot of annoying people want my money. I had no idea how many people/companies there are that claim they
  3. No one wants a fish’s signature…..but that one’s on me I should have expected that.
  4. Kindness is returned with kindness. Blogging, sharing, and backing other’s projects and being genuine about it makes people want to return the favor and helps everyone in the long run.

What’s the future of Betta Games and The $1 Poem Project look like?

Well for now I’m focusing on fulfilling the Kickstarter by working on poems. I very well may do this same project again in the future and on different crowd funding sites, after fulfillment of this project is complete. Reason being, that I want to get to know first hand how most of the major crowd funding site work. As for Betta Games, it’s a slow and steady work in progress. We are taking our time to make lots of great quality games that everyone can enjoy.

Well that’s about it. If you have any questions or comments your always welcome to put them in comment section. Until next time, Im Zack Applewhite with Betta Games, Have a Magical Day!




The Best Kickstarters, That Are About To End

Uprising – A Post-Apocalyptic Robot Comedy

  • With a funny and surprisingly good video, Uprising – A Post-Apocalyptic Robot Comedy is a creative, fresh,  and entertaining Kickstarter that took me completely by surprise. (The soda machine is my favorite)
  • The project being a comedy, it gives of the vibe of a “Zombie Land” or “Shaun Of The Dead” type deal….but for robots. Which, personally loving movies like “Chappie” and “Ex-Machina”, has me excited.
  • Raised $40,640 of a $36,800 goal
  • 3 days left in campaign


Spark Makerspace Launch

  • For those of you who love community workshop projects, Spark Makerspace Launch is a good choice.
  • Although community projects always have a tough battle on Kickstarter, with a good video and equally good photography, Makerspace has done a fairly good job at connecting with people and communicating their creative spirit.
  • Raised $9,666 of a $15,000 goal
  • 62hrs left in campaign



  • Another community workshop project, #SchoolOfPrint makes the list purely because of their passion and likelihood to succeed if funded.
  • Already having a community backing, experience in the field, and a location Cobden Place makes the fulfillment process of the campaign nearly guaranteed to succeed.
  • Raised $9,890 of a $11,396 goal (converted to USD)
  • 3 Days left in campaign


The Bad Bad Bully’s Alphabet Book

  • This one is just adorable. As the campaign explains, “Using spirited illustrations and humor, this ABC book helps parents start a dialogue about friendship and bullying with their kids.
  • This is an adorable idea for a story telling ABC book that follows a bully through his terrible and creative highjinks until he learns his lesson in the end. For parents looking to find a new way of getting their children to open up about bullying, this book brings a creative and easy option.
  • Raised $7,800 of a $5,000 goal
  • 50hrs left in campaign


And those are a few of the best campaigns on Kickstarter that will be ending soon. If you want to check them out I’ll leave additional links to their campaign here. Until next time, I’m Zack Applewhite of Betta Games, have a magical day.

(Also feel Free to check out my current Kickstarter campaign “The $1 Poem Project”) –

Update – Doughmade: The Portable Doughnut Shop in Paris

Here are a few quick updates on the Kickstarter Doughmade: The Portable Doughnut Shop in Paris.


  • I am happy to inform everyone that Alexander Roberts’s Kickstarted has raised over $7,000 of a $6,536 goal! (In USD, converted from the Euro)
  • This means that the fine American delicacy…. the doughnut… will finally be sold with a smile all across Paris. (Probably to American tourists lol)

2. His Campaign has GREAT Photography

  • In my last post I completely forgot to talk about one of the other great aspects of Alexander’s campaign. The pictures he uses throughout his campaign and social media do an excellent job of conveying the sense of an authentic home style bakery and quirky creativity….as shown here.


3. Only 24hrs left in his campaign

  • As of this post Alexander’s campaign only has 24hrs or less left in his campaign. All of his extra money will be going straight to start-up ingredients, also this is the last chance to get free doughnut vouchers. If you want to learn more about him or visit his campaign I’ll leave a few links here to help you out. Until next time I’m Zack Applewhite with Betta Games, have a magical day.

His Kickstarter:

His Twitter:

A Blog Post:

His Website:


(Also feel Free to check out my current Kickstarter campaign “The $1 Poem Project” –

A Lesson in Authenticity: (Doughmade: The Portable Doughnut Shop in Paris)

If there is any campaign that harnessed the power of authenticity, it would be Doughmade: The Portable Doughnut Shop in Paris.


I actually came across this campaign on where I met the campaign’s creator Alexander Roberts. In the beginning I was all business. He backed my campaign and I backed his and we helped share each others a little bit, and that was supposed to be the end of it. But well….he grew on me. And I couldn’t help but like the campaign, and even more so the guy behind it. He was just so….”Authentic.”

Now to give you some information about Alexander’s project the essential goal is to raise enough money to buy the supplies he needs to ride around Pairs selling doughnuts. This itself sounds like a long shot. After all who goes to Paris, a city known for its culture and food, to get a doughnut?

Well something that has surprised me about Alexander is that has a natural ability to overcome obstacles. In fact, by most people’s standards, his campaign should have never raised more that a couple of pity dollars due to the many obstacles his campaign faces (As of this post he has raised nearly $6,000). Here is a quick list to summarize these challenges.

The Obstacles Of “Doughmade: The Portable Doughnut Shop In Paris”

  • It is simply a wacky idea
    • Again “doughnuts in Paris?” that’s a tough sell.
  • It is his first Kickstarter project
    • First time Kickstarters are always a little more difficult, due to the lack of experience and a loyal following.
  • Low budget
    • Getting a lot of attention on Kickstarter often takes some start up money to beef up your campaign page and pay for advertising. Money of which Alexander has little or none.
  • Big dreams
    • His funding goal is $6,536
  • Kickstarter is a VERY American crowd funding site
    • For those of you who don’t know there are other crowd funding sites in the E.U. that are very popular such as, based in London. using Kickstarter makes reaching people near/in Paris, who very well could enjoy Alexander’s food, difficult. Which brings me to the next challenge.
  • The majority of his backers will likely NEVER step foot in Paris!
    • This is the biggest obstacle. His rewards are almost all focused on free doughnut vouchers, that never expire, in case the backer happens to come to Paris in the future. This means his backers REALLY have to like his campaign, his idea, and him because they will be giving mostly out of charity, with little or no reward in return.

But despite all of these obstacles Alexander has been able to get people to pledge money for rewards they most likely will never use. Why do they do that? The answer is simple. Those backers BELIEVE in Alexander. They like him, his dreams, his style, his ideas, his craft and they want him to succeed. Alexander made this happen through a mix of running the best campaign an amateur could, being genuinely good at his craft, and…being genuine. Here is another list, to illustrate the things he did to meet the challenges and connect with people.

How Alexander Roberts Overcame The Obstacles!

  • His opening video is GREAT
    • It’s silly, funny, informative and of course AUTHENTIC! I don’t know what gave him the idea that shots of Paris, his dance moves, and kitten shaped doughnuts would make people want to back his campaign. But he had the RIGHT idea! His video is a great introduction to who he is and what he’s all about and you automatically feel like you know him.
  • Cat Shaped Doughnuts!
    • These made my wife go crazy!!! And they perfectly match his fun and flavorful style
    • cat doughnut.jpeg
  • His Updates are Heartfelt and Fun
    • Sometimes its him lip-syncing a rap while dancing and baking and sometimes it’s a plea for sharing the project. Both are effective in reminding you that he is a person and make you feel like you know him better.

At the end of it all you can see why people like Alexander and want to help him. Here is my last list to illustrate the results of his efforts.

The Results of Alexander’s Efforts

  • His campaign makes you happy and hungry
  • At the end of it you feel like he is that crazy college friend who ran off to Paris on whim, but everyone knows he’s going to be fine.
  • You feel INSPIRED by his dreams and his drive
  • You feel like he can accomplish those dreams
  • And you want to help him

Alexander’s campaign is still ongoing. As of this post, he has raised $5,740 of his $6,536 goal. And he only has 4 days left to close the gap. I genuinely hope he accomplishes his goal because frankly, he’s just a good guy and I like him. If you want to learn more about him or visit his campaign I’ll leave a few links here to help you out. Until next time I’m Zack Applewhite with Betta Games, have a magical day.

His Kickstarter:

His Twitter:

A Blog Post:

His Website:


(Also feel Free to check out my current Kickstarter campaign “The $1 Poem Project” –


The Purpose Of The Blog

Hi, I’m Zack Applewhite of Betta Games….and I’ve never blogged before. So to start things off I thought that answering the question, “Why blog?” was as good a place to start as any…So here we go

Why I’m Blogging

  1. I want to learn. I’ve discovered that blogs are a great resource for those who want to learn about a multitude of topics. For me Specifically those topics include, but are not limited to,  Tabletop gaming, Tabletop game design, Kickstarter, Crowd funding in general,  and Poetry.
  2. I’m experimenting.  Right now I’m running a Kickstarter campaign entitled “The $1 Poem Project” (specifics of that will come later) This campaign is my way of learning more about crowd funding in general and Kickstarter in particular by gaining first hand experience in running a successful campaign. After fulfilling the pledges for Kickstarter I plan to run the same campaign on another crowd funding site, and continue this until I have experience in all the major crowd funding sites. So I’ve decided that recording these experiences in blog form will help me be organized and focused, and would allow others to learn from my experiences as well.
  3. I want to meet people who share my interests. It’s really easy to feel alone in your passions when you don’t have a community to share with. Thanks to other blogs I’ve discovered, I’ve been able to gain and participate in that sense of community and passion that blogging houses. And frankly I want more of that.

And that’s the gist of why I’m blogging…..I don’t really know how to end this….

If anyone happens to read this feel free to comment or ask questions or scroll through your Facebook and never return….whatever works for you 🙂

In any case, Thanks for dropping by and have a magical day.